Family Law Marketing

Many family lawyers who come to us say they have tried pay-per-click (PPC) advertising, like Google Ads, without success. Unfortunately, a PPC advertisement without a clear strategy is much like throwing money down the drain. Your firm can 100% prevent this. How? By working next to a team with PPC experience, specifically for law firms. At Consultwebs, you get the benefit of years of experience running successful family law PPC campaigns. Our team focuses on providing quality content next to a high return on investment. We work to ensure you start seeing the top-quality leads you need to sign revenue-generating cases. In fact, we are happy to discuss with you the cost-per-lead and cost-per-case results we have achieved.

Social media is much different for family law firms than for lawyers in other practice areas. That’s because the client journey is so long, and much information is needed along the way. Potential clients tend to gather a lot of information before taking the first step to even contact you. For this reason, you can use your firm’s social media channels to think outside the box and provide additional information such as articles, guidelines, updates within the family legal industry, financial decisions tips, emotional health, family connections, etc. Your social media feed should build your firm as a comprehensive resource for all things related to family law. Even after clients’ cases are resolved, they may rely on your social media to provide ongoing information on matters that could affect them down the line. All this collective effort helps keep your firm top-of-mind. Our social media experts are happy to discuss in detail how we can help your messaging reach the exact audience with which you want to sign cases.

As a family lawyer, you know that your connection with clients goes beyond just being their attorney. You are often forced to play the role of therapist, crisis counselor, and life coach. Your personality and bedside manners are important to clients. To showcase these selling points, your firm can use videos. As humans with online information overload and filtering, visuals are a key component for interest, persuasion, and retention. Videos help potential clients get a feel for who you are and how you talk to people. You can portray and give your firm a ‘face’ of being one that is compassionate and expert in all things family law. In addition, a strong video library empowers your clients to educate themselves and come to their initial consultation with a baseline of knowledge, ultimately saving you time.

Podcasting is one of the family law marketing ideas that not many people consider. However, podcasts can help expand your firm’s reach to clients you perhaps might have otherwise missed.  Because the “sales funnel” is so long for family law clients, a podcast provides a wide net for capturing potential clients who are at various points in their journeys. There is potential to cover a wide range of topics because the issues your clients face are emotional and personal, yet serious. That being the case, podcast topics can go beyond the current divorce or child support battles. Like videos, podcasts provide an opportunity for potential clients to get to know you and your personality. They can “meet” you before they actually meet you. Building this connection enables people to feel comfortable in taking that first step with you.

Family law web design is a specialized field. Everyone wants their website to look nice, but beyond a pretty website, the whole purpose of a website is to bring in quality leads and cases. At Consultwebs, conversion is what drives our website designs. When potential clients arrive at your site, they should be able to find what they are looking for within seconds. Besides this, your website needs to load fast, provide relevant content, interact, and again, convert. One very important aspect is also the mobile-friendly approach. Most people today search the web through their phones; therefore it is important your website’s usability adjusts to the user. Our knowledgeable web designers take into account your target audience while also following the best practices for website optimization.

Our family law marketing experts rely on detailed research and proven success to guide your content marketing strategies. We have developed an extensive database of search topics that signal intent to hire a family law attorney. Our content writers and editors, led by a licensed attorney, are masters at crafting static pages, blog posts, infographics, ebooks, and other assets that prospects find valuable. We work to ensure your content preemptively answers people’s questions and prompts them to contact you to discuss the specifics of their case.