Are you investing time and money in marketing efforts? Then you’ll want to know the secret behind creating consistent content without wasting time, effort, and money. Stay with us, and we’ll show you how. Studies show around 60% of marketers update their content 2-5 times, but only 29% have a[...]
How can creativity be an attorney's secret weapon for success and growth? More so, how can individuals train their minds to think creatively? Find answers to these questions and more here. Lawyers aren't necessarily thought of as those who practice the art of being "creative," but that's far from[...]
'Significant Objects' was an experiment devised by Rob Walker and Joshua Glenn. The purpose of it was to demonstrate the power of stories. In short, they went on their computer, purchased 200 objects with the criteria of each being $1.25 on average, and spent a total of $129. Then 200 contributing w[...]
According to Lisa Cron, from Wired for Story, "Stories allow us to simulate intense experiences without having to actually live through them. Stories allow us to experience the world before we actually have to experience it." So, what's so great about stories? We'll tell you in 4 simple words[...]
Plan your work and work on your plan Having a strategic marketing plan can position your firm as the leading expert in the legal industry. Additionally, it helps build brand awareness, trust, credibility, improve conversion rates, and it can skyrocket your ROI. Sounds powerful, huh? It is, indeed. [...]
We live in a digital age. Nowadays, most people turn to their friends, family, Facebook, and other platforms like Google to learn about something new. You may be wondering what that means for you and your law firm, and the truth is that, if you want to continue to grow your business, you need to be [...]
A power page, better known as a pillar page, is more than a simple blog post. Your law firm should not be missing out on the opportunity to easily supercharge its SEO potential. According to Rocket Content, when implemented correctly, you can expect to: Boost SEO rankings. Increase your cont[...]
We call them the ideal users, buyers, or customers, but in the end, it all boils down to the same concept: a buyer persona. The idea of buyer personas emerged in the 1990s and ever since the social media boom, most (if not all) law firms that are going digital have their ideal buyer persona alrea[...]
Choosing to develop your law firm’s book of business through social media marketing can be a decision, fraught with variables. Do you bandwagon on the latest platform? How does organic traffic, differ from paid? Is it possible to track social media ROI? Should you keep paying your partner[...]
When it comes to attorney marketing in today’s cluttered media environment, what does it take to stand out, and bring the right kind of attention, and intention, to a law firm? Some legal marketing experts will say “hammers,” or “strong arms” are the only way to break through to poten[...]
