According to a survey by Bankrate, almost 59% of the top economists predict a potential recession by July 2024. This is equal to a 3-in-5 chance of an economic drop. We are all aware that a recession can mean the following: 📉Job losses 📉Decrease in business growth 📉Decline stock m[...]
Marketing can often feel like an arduous task filled with guesswork. However, certain tools - like Google Analytics 4 (GA4) and LawEval - are designed to demystify the process (at least in some ways), helping law firms make sense of the digital landscape. GA4 and LawEval are web analytics tools t[...]
When a marketing agency is first contracted to work with a firm, one of its first steps is to conduct a marketing audit. What is a marketing audit? It’s a thorough examination and evaluation of your firm’s marketing efforts. The marketing agency collects all the information it can to u[...]
Discover the power of backlinks and how they can boost your law firm's website rankings in search engines. If you want to boost the reach of your website, it’s time to focus on your law firm SEO (Search Engine Optimization) strategy. And one important part of that is backlinking. But what are[...]
The legal industry is becoming increasingly competitive, and having a lackluster online presence can make it challenging to attract new clients. Follow these tips to optimize your website and boost your law firm's visibility online. The world of marketing, flashy gimmicks, and over-the-top langua[...]
How to Build a Strong Legal Network for Your Law Firm Discover actionable tips to help you build a solid legal network and grow your law firm. While legal knowledge and experience are undoubtedly critical to success in this field, networking can significantly impact a law firm's growth and susta[...]
The legal intake process is arguably one of the most important processes within your law firm. Don’t leave your leads (and business opportunities) on the back burner, discover the most effective legal intake process here. When a lead gets in touch with your firm, that is a huge opportunity ho[...]
Discover what the best money-making attorney bios include and get a FREE checklist, tips, and tricks! Did you know that attorney bio pages capture at least 80% of a typical law firm's website traffic? It may take minutes to brainstorm what to write in your attorney bio but look at things from you[...]
According to Lisa Cron, from Wired for Story, "Stories allow us to simulate intense experiences without having to actually live through them. Stories allow us to experience the world before we actually have to experience it." So, what's so great about stories? We'll tell you in 4 simple words[...]
Ever wonder what the common denominator is for all successful law firms? They're making the best use of marketing metrics. In marketing, there are two sides to the coin. The first side is the planning and implementation of a marketing strategy. The other side is tracking and measuring the succe[...]
